Mohd Azad Jasmi

By: Azad Jasmi

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Wednesday, 5-Nov-2008 18:33 Email | Share | | Bookmark
Info and photos on Track Kampung Gajah - Perak

Lobby Building
Eagle View
Inside Resort 1
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For your information, the track is on the small island in Kg. Gajah; called Pulau Dato Sagor. It is approximately 180km from KL and takes roughly 2 hours (if you're driving 110 - 120 km/h) from KL . It's about 30-45 mins from Ipoh. For the information on the resort, kindly call Pasir Salak Resort at 05 631 8999. The normal rate = RM160 per chalet. If you guys are sharing, you have 4 beds in 2 rooms, which makes around RM40 per person per night. The Pasir Salak Resort is located less than 1km from Dato' Sagor Track; actually at the back of the resort.

Sunday, 12-Oct-2008 02:11 Email | Share | | Bookmark
Alfa 75 Turbo - 1


Monday, 7-Jul-2008 21:59 Email | Share | | Bookmark
Branding II

Analyze You Competition & Realign Your Brand

With the basic elements of your branding strategy in place, you should begin to extend your branding across the marketplace. This is important because much of your strategy’s effectiveness lies in its consistency. To ensure this is achieved, it must be remembered that each time a potential customer or regular customer has any kind of contact with your firm, whether through visiting your company’s website online or simply in seeing a printed advertisement, he or she has what should be understood as a branding experience.

Bearing this in mind, it becomes clear why regularly fine-tuning your branding strategy to better suit the desires of your customers is absolutely crucial. This is especially true if your firm is in a particularly competitive market, up against several rival products or services which claim to do what yours does, and possibly even better, through their own branding. It is specifically your branding that will separate your product from the competitors.

To ensure your branding maintains a strong statement and to continue differentiating it from your rivals’, you will need to regularly assess the competition in your particular market. To perform what could be called a competitive analysis, you should keep track of your competitors’ branding by taking clippings of their advertisements, reviewing any PR coverage they have achieved, researching their online presence by analyzing their website, and even by trying their products or services — especially if they have introduced new products or branding strategies. Then you should decide what especially continues to make your product different — what sets it apart from the rest. It will always be this differentiation that allows you to create an image that remains in customers' imaginations. Therefore, you should continue to be willing to realign your branding strategy to fulfill this fact.

Create A Slogan

Once you have selected an appropriate name, logically the next stage in the branding process is to accompany this with a slogan, or statement summing up your intentions and strengths. For the most effective branding results, the slogan you select should be a short sentence which is memorable or ‘catchy’ and, again, easily remembered by customers. This will then combine with your name to strengthen the branding structures working for your product.

Slogans can be just as difficult as names to create. Saying something powerful and original in a small number of words is a tough part of the branding process. In order to generate ideas for slogans to lead your branding, you should always stay focused on the potential customer. What are they looking for in a product such as yours? What values and aspirations do they expect from a firm producing it? Why should they buy your product in particular? What do the products and slogans of your rivals represent? The slogan you choose should attempt to take into account strong answers to each of these questions.

To help understand why this stage of the branding process is so important; think about slogans prevalent in popular culture today. The phrase ‘Just do it’, representing a proactive, energetic and no-fuss attitude to life, instantly recalls the branding of Nike. When seen, either on billboards or on Nike clothing itself, the customer takes in both these represented values and the Nike name, and comes more and more to associate them as a permanent combination. This is branding at its most effective, and is what anyone or firm choosing a slogan should seek to emulate.

Get The Message Out

Once the above elements of your branding are ready to be put into effect, you should start to think about where your branding campaign is going to be targeted — which areas do you want to reach, and what kind of people do you want to be affected by your branding? In brainstorming at this stage, you should seek to analyze every possibility open to your product, and begin to analyze the feasibility of your firm gaining a presence in these areas.

Like the selection of your branding itself generally, the selection of potential advertising locations for your branding depends heavily on the profile of your desired customer — a profile you will have gauged from the early steps of developing a branding strategy. Think about what your targeted customer does in their daily life. What do they read? Which websites do they visit? Where do they go? What films and television shows do they watch? Where do they eat and drink? Once you have a clearer picture of these things, you should start preparing advertising material and ‘message’ within your branding with which to target these areas.

Different advertising formats require different designs to be effective as part of your branding. You should analyze advertising you know to have been effective, and ask why. If you can afford it, specialists should be brought in to aid you with this stage of the branding process. Online, print, billboard and other locations can then be targeted with branding messages to your potential customers, letting them know that your product is available and persuading them that they want it.

Consolidate Your Message

Each time a customer interacts with any part of your branding strategy, they must know what to expect. This must be an absolutely consistent message. Therefore, it is of the utmost importance that your branding strategy is uniform across all marketing channels. You should begin to self-criticize your branding strategy. How consistently is the branding message being communicated? Are any of the messages being delivered through your various programs conflicting?

An obvious example is closely integrating the web and ‘real world’ elements of your branding. Clearly, your online branding strategy — from your website’s main content to soliciting email responses — must be integrated completely with your offline, ‘real world’ branding strategy. This will enable you to deliver one, clear branding message, incorporating the same related logos, slogans and general design elements across a variety of advertising formats. This unified approach to branding is vital if you are to make the most of each of the elements of your strategy.

You should always be willing to fine-tune your branding strategy. This can be done most simply via self-assessment — straightforwardly analyzing what you are doing and thinking of ways in which it could be improved and made into more effective and successful branding. Your firm’s branding and communications should in effect be audited — is there money being spent on branding which is going to waste? Could resources be more effectively allocated elsewhere? In doing this you will constantly be improving and honing your branding strategy.

Analyze Your Customers

It is one thing to analyze your rivals’ branding strategies and work to differentiate yours from theirs, but quite another to be sure that your realigned branding strategy will definitely be effective. Once you know what in particular separates your product from its competitors, you should then seek to discover whether placing this at the forefront of your branding strategy will continue to be popular with your potential customers, and if not, what in fact will. Your branding can then be realigned again.

Important, therefore, is to discover how well you really know and understand them and their aspirations. By thoroughly researching — through online forums, mail-out surveys, focus groups etc — and creating a clear portrait of what your customers want, you will be able to better focus your branding endeavors. Doing this will also enable you to send your branding message to the type of audience that will be most receptive to the original or unique elements of your product, again giving focus to your branding strategy.

However, in this stage of the branding process, it is important to bear in mind that you cannot please every customer in the marketplace. In fact, attempting to make you or your product ‘all things to all people’ will only result in a vague, diluted and rather weak branding. Whereas, clearly defined branding differentiation, based on what your most valuable customers desire, need and generally value the most will result in strong branding and sales.

Let's Innovate The Brand

Delivering on the above branding strategies should bring custom and loyalty from your potential clients. But to ensure their loyalty and faith in your products, and continuing success for your branding, it must be seen to be truthful and honest. The expectations raised by the branding must be felt by consumers to have been met. Therefore, it is not advisable for a branding strategy to market a product as the ‘premier’ example in its field if it is in fact inferior to several other well-known competitors.

Provided you do live up to your branding efforts in this way, the custom it will bring should enable you to succeed competitively, even become a marketplace leader. But this in itself brings requirements as well. To perform like a leader, and to suggest this is true in your branding, means making good on your new branding promises. This essentially requires innovation, leading the way in technologies in your industry and continuing to steal a march on competitors by releasing series of leading products. Customers want to purchase from the leaders in industries, and those who can proudly boast to be so, not usually from middling firms behind the times.

More than ever before, customers consider the wider-ranging experience they enjoy with products, and take this into account before making their purchases, particularly ones of significant cost to them. Consumers now look at multiple product reviews online, read in-depth pieces of information on competing products and pay a lot of attention to testimony from consumer-peers so they may feel confident that their purchase will live up to expectations produced by branding campaigns. In conclusion, this makes matching your branding strategy with real results ever more important. The delivery of effective product becomes branding in and of itself as customers compare experiences and breed more custom and loyalty to your brand.

Monday, 7-Jul-2008 21:48 Email | Share | | Bookmark
Branding I

Ever since I was "introduced" to a brand management planning while I was at General Motors; I feel that this topic is very important especially to those who are seeking to place their mark on the business platform. Some of the articles here may give some lights to those who love brand management.

Branding is the creation and development of your company's brand: the logo, images, slogans, ideas and other information connected to your company or product. Branding is what makes your company recognizable and unique, and this site will provide valuable research points to help get you started.

The Brand has risen to occupy a place of paramount importance on the pages of such stalwart business publications as Financial World, Business Week, and Fortune magazine. In the 90’s, when these reputable magazines first started reporting financial valuations for brands, much to everyone’s surprise, these valuations were often greatly in excess of the annual revenues of the companies surveyed. As the reality and significance of these numbers sunk into the corporate world, the concept of “the Brand” quickly rose to a new level of strategic significance.
Still many start-ups, technology driven companies, and others in business-to-business and non-consumer markets fail to recognize that this Brand phenomenon applies to all organizations. These individuals have been accustomed to thinking of brands as a “marketing concern,” or as only of interest to those who provide consumer goods or services. However, the Brand, in virtue of its significant financial value, and enormous potential to drive economic markets, has become a major strategic factor in the corporate world providing competitive advantage, delivering shareholder value, creating wealth, and ensuring social prosperity.

The Emergence of the Brand
Fifteen years ago “the Brand” wasn’t even on the radar screen for senior corporate executives. At best, “the brand,” was limited to the marketing department of consumer packaged goods enterprises as a tool of marketing.

But then, during the early 1990s, a new corporate strategy, “growth through acquisitions,” emerged and initiated a now famous wave of merger and acquisition activity that has lasted until our present day. However, as visionary corporate executives began to acquire companies, they encountered an unforeseen obstacle in setting the value of their acquisition targets. In days past, book value and some multiple of revenues had been adequate to strike an acquisition deal. But suddenly, attractive companies, with enhanced market capitalizations, weren’t to be had at book value driven prices because of their “intangible assets.” As accommodations were reached and increasingly pricey deals were struck, a whole new concept emerged that has since found its way into the top ranks of corporate management. It was the concept of “intellectual capital,” and it came to refer to a range of intangible intellectual assets, but most primarily, as so many of these early and astounding deals revolved around famous brands, to “the Brand.”

As we look back today, we can see that the beginning of the decade of the 1990s was the beginning of a tremendous increase in economic activity worldwide. Mergers, acquisitions, new financial vehicles, and complex business arrangements emerged to radically change the economic landscape and companies of every shape and size for the better. During this time, mergers and acquisitions were revealing that what made a company attractive to an acquirer often wasn’t captured on its balance sheet, be it a famous brand or patented technology or the promise of a totally revolutionary business concept.

The Theory of the Brand
The strategic thinking surrounding brands advanced by leaps and bounds during the 1990s to become the province of the most successful executives and strategic thinkers.

Spurred by the emerging theory of intellectual capital assets, the Brand was soon recognized as the ultimate intellectual capital asset, the raison d’etre for all other forms of intellectual capital, and as an end-in-itself for any and every successful enterprise, undertaking, or corporate entity.

For the most effective branding, a memorable name and a ubiquitous slogan should be combined with an instantly recognizable and unique logo. A logo is the graphic or design by which your firm or product will come to be imagined by the customer. As in other elements of branding, simplicity can often be the best strategy. Your logo can be as straightforward as a simple geometric shape or, potentially, an elaborate design of a simple idea — such as a silhouette of a person or an object. In contrast to other elements of branding, your logo needn’t in itself be a clear representation of what your firm does, or what your product is. Its most important factor is being recognizable and unique.

To use another of the most famous examples from popular branding, Kentucky Fried Chicken’s logo is the ‘Colonel Sanders’ design — a smiling image of the face of the firm’s founder. In itself, this iconic branding doesn’t represent ‘chicken’, or even food of any kind. But it is remembered in association with the name of the firm, meaning that as a whole package, its branding successfully keeps the firm lodged in its customers’ memories.

Once the logo has been chosen, it should be used regularly and consistently throughout your branding strategy, in order to represent your firm or product wherever possible. You should combine the elements of your branding — firm name, slogan and logo — on each piece of correspondence you make or advertising space you buy related to your product. This means that emails, letterheads, business cards and invoices, and promotion and advertising, should bear the main elements of your branding. In doing this, your branding will be extended to the reaches of everything you and your products do, and will continue to spread the word of your growing success

Friday, 4-Jul-2008 08:31 Email | Share | | Bookmark
Suzuki Swift Cup

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The season is about to get underway with an exciting new class of racing in New Zealand motorsport.

With support from Suzuki New Zealand, WINTEC and Winger
Suzuki, the Suzuki Swift Sport Cup series is designed for aspiring drivers looking for an affordable and super-competitive start.

Built on the standard production Swift Sport 1600 with class rules set by Motor Sport New Zealand, the cars are race-modified to set specifications to ensure even competition. It all comes down to driver skill and the will to win.

This is your chance to get behind the wheel of a suberbly set up race car and make your mark in the exciting world of motorsport.

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